9 Classic Marketing Automation Mistakes You Should Probably Avoid

Posted by Prasant Roy on Mar 10, 2017 9:09:00 AM


In recent years marketers are increasingly leveraging marketing automation technology to streamline, automate, and measure their marketing tasks and workflows for their businesses. By automating repetitive tasks such as email, social media and other website actions, marketing automation can help businesses increase operational efficiency and enhance revenue faster.

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Topics: Digital Marketing, Marketing Automation, Lead Nurturing

Do you have these 7 common Buyer Persona misconceptions?

Posted by Prasant Roy on Mar 3, 2017 8:30:00 AM


Most of the digital marketing efforts of today’s marketers are going the inbound way. The Inbound marketing approach helps businesses engage the right customers through helpful relevant content and interactions.

When you drive the right traffic to your website, they are more likely to become leads and customers for your business. But how do we identify if the traffic that we receive is the right traffic?

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Topics: Digital Marketing