5 Secrets To Unlock The Power Of Google Analytics

Posted by Nandana Pillai on Mar 20, 2017 2:30:59 PM


Google Analytics (GA) is a powerful tool that can be used effectively by any business looking to get actionable insights of their web presence.  It can play a major role in obtaining precise information about your website visitors (both potential and existing users), their likes and dislikes etc.

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Topics: Digital Marketing, Web Analytics

How to choose the right Digital Marketing partner for your business

Posted by Martin John on Mar 18, 2017 9:45:00 PM


In this digitally connected era, the expectations of the Internet-enabled consumer has changed drastically. The new-age consumer has powerful tools and resources at his disposal to research and make the right buying choices. Merely showcasing your products or services online is not enough. You need an end-to-end digital marketing strategy in place to constantly reach new customers across a multitude of digital channels, attract and engage them before you can close them as customers.

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Topics: Digital Marketing

9 Classic Marketing Automation Mistakes You Should Probably Avoid

Posted by Prasant Roy on Mar 10, 2017 9:09:00 AM


In recent years marketers are increasingly leveraging marketing automation technology to streamline, automate, and measure their marketing tasks and workflows for their businesses. By automating repetitive tasks such as email, social media and other website actions, marketing automation can help businesses increase operational efficiency and enhance revenue faster.

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Topics: Digital Marketing, Marketing Automation, Lead Nurturing

Do you have these 7 common Buyer Persona misconceptions?

Posted by Prasant Roy on Mar 3, 2017 8:30:00 AM


Most of the digital marketing efforts of today’s marketers are going the inbound way. The Inbound marketing approach helps businesses engage the right customers through helpful relevant content and interactions.

When you drive the right traffic to your website, they are more likely to become leads and customers for your business. But how do we identify if the traffic that we receive is the right traffic?

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Topics: Digital Marketing